Be True to Yourself?

If we can learn about our culture from anywhere–what drives us, jives with us, and inspires us–we can learn it from McDonald’s.  Masters at marketing their products, McDonald’s keys in to the human psyche to get our business. So as I drove down the freeway in West Michigan on my way to Chicago, two identical McDonald’s billboards advertising an iced mocha caught my eye. Their message: “Be cool to yourself.”